Brittany Ferries is entering the art world. The company has arranged for 200 original works of art on board to be display on their flagship, Pont Aven, and is offering audio-guides with a commentary to help passengers discover the background to each piece.

Brittany Ferries has, over the past 25 years, commissioned original works of art from approximately 50 contemporary artists, some well-known, others less so. Today, the company owns some 1,300 original artworks, most of which can be seen on each of their six passenger ships.

Passengers on the Pont Aven out of Plymouth can now take a cultural journey by hiring on board an MP3 player and listening to the descriptions, in English or French, of each separate painting, sculpture or photograph and an account of each one's significance in the creation of the ship's personality'.